We've arrived in a new era—GenAI is reshaping industries and decision-making processes across the board. As a result, understanding their potential and pitfalls has become crucial. But in order to stay ahead of the curve, you'll need to develop fresh perspectives on leveraging AI beyond mere technical know-how. Geared toward business leaders and tech professionals alike, this book demystifies the strategic integration of AI into business practices, ensuring you're equipped not just to participate but to lead in this new landscape.

This insightful guide by industry leaders Rob Thomas, Paul Zikopoulos, and Kate Soule goes beyond the basics, offering real-life success stories and learned lessons to provide a blueprint for meaningful AI engagement. Whether you're a novice or a seasoned expert, you'll come away with an enhanced understanding of GenAI.

Recognize the transformative potential of AI in business and how to harness it
Navigate the ethical and operational challenges posed by AI with confidence
Understand the dynamic interplay between AI technology and business strategy
Implement actionable strategies to integrate AI into your organizational culture
Step confidently into the role of an AI value creator, equipped to lead and innovate

About the Author

Robert D. Thomas is Senior Vice President of IBM Cloud and Data Platform. He directs IBM's product design and investment strategy, expert labs, global software product development, marketing and field operations across the company's vast software portfolio.

Rob was previously the General Manager of IBM Data and Watson AI. Under his leadership, IBM has emerged as a leader in data and AI, spanning databases, data integration and governance, business intelligence, financial planning, data science and AI tools, and AI applications. Since joining IBM's software unit, Rob has held roles of increasing responsibility and overseen 4 acquisitions by the firm, representing over $2.5 billion in transaction value.

Born in Florida, Rob earned his BA in Economics at Vanderbilt University and earned his MBA at the University of Florida, Rob serves on the board of Domus (Stamford, CT), which assists underprivileged children in Fairfield county.

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