Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

About the Author

Tomer Sharon is a leading voice on the topics of design thinking, user experience, and lean research methodology. Tomer is Managing Director, Head of User Research & Metrics, at Goldman Sachs. He is the author of two books, Validating Product Ideas (2016) and, It s Our Research (2012). Previously, Tomer was Head of User Experience at WeWork and Sr. User Experience Researcher at Google Search. He has mentored organizations on user research methodology, has given keynotes, and taught workshops in 13 countries and the UN. Tomer holds a master's degree in Human Factors in Information Design from Bentley University in Waltham, Massachusetts.

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