Title: Validity of questionnaire items: evaluation of supermarkets: Application of the Lawshe method
Publisher: Our Knowledge Publishing
Publication Date: 2024
Language: English
ISBN 10: 6207705653
ISBN 13: 9786207705658
Binding: Soft cover
Condition: New

About this title

Synopsis

This book focuses on analyzing the validity of questionnaire items for evaluating supermarkets from the point of view of their customers. Twenty-four evaluation items related to supermarket services were selected to create a questionnaire, which was answered by customers of the establishment studied, evaluating each item as essential, important, but not essential or non-essential. Applying the Lawshe method, it was possible to validate or exclude items from the questionnaire according to the perception of the respondents.

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