Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value―Not Price. This item is unavailable.
Language: English
Published by McGraw Hill, 2018
- Hardcover
- Used
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The book does not look new and has been read but is in excellent condition. There is no obvious damage to the cover the dust jacket if applicable is included for hard covers. There are no missing or damaged pages, no creases or tears, and no underlining highlighting of text or writing in the margins. It may have very minimal identifying marks on the inside cover as well as very minimal wear and tear. See the seller's listing for full details and a description of any imperfections.
Seller Inventory # WMEKV.1260134733.VG
- Title
- Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value―Not Price
- Author
- Reilly, Tom; Reilly, Paul
- Publisher
- McGraw Hill
- Publication year
- 2018
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1260134733
- ISBN 13
- 9781260134735
- Edition
- 4th Edition
- Series
- Book 79 of 81: MARKETING/SALES/ADV & PROMO
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about pricing. That book went on to become the global, go-to guide for value-added selling. Since then, the industry–and the world―has changed dramatically. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th Edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price.
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