Title: Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets
Publisher: Cody Rock Press
Publication Date: 2008
Language: English
ISBN 10: 0981912605
ISBN 13: 9780981912608
Binding: paperback
Condition: New
Weight: 9 ounces

About this title

Synopsis

CUT THROUGH THE CLUTTER AND CONNECT WITH YOUR BEST BUYER.

Value Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of your product or service, and win business in the process! Strategic B2B marketing and sales expert, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the "I� Factors" of innovation, indispensability and inspiration (and some notable failures that didn't) Value Prop will change how you bring products and services to market. Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.

About the Author

Jose Palomino is President of g2m Group, Inc. and works with companies to bring their ideas to market faster and more effectively. His leadership experience in the technology and service sectors includes entrepreneurial ventures as well as working with market leaders such as IBM, Accenture, Unisys and SAP.

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