Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets
Language: English
Published by Cody Rock Press, 2008
- Softcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
US$ 76.17
Quantity: 1 available
Add to basketItem description from seller
In shrink wrap. Looks like an interesting title.
Seller Inventory # Q-0981912605
- Title
- Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets
- Author
- Palomino, Jose
- Publisher
- Cody Rock Press
- Publication year
- 2008
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 0981912605
- ISBN 13
- 9780981912608
- Item weight
- 9 ounces
- Dimensions
- 5x0x8
Value Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of your product or service, and win business in the process! Strategic B2B marketing and sales expert, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the "I³ Factors" of innovation, indispensability and inspiration (and some notable failures that didn't) Value Prop will change how you bring products and services to market. Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.
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BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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BennettBooksLtd
CA, U.S.A.
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