Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets
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Language: English
Published by Cody Rock Press, 2008
- Softcover
- Used
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- Title
- Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets
- Author
- Palomino, Jose
- Publisher
- Cody Rock Press
- Publication year
- 2008
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0981912605
- ISBN 13
- 9780981912608
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Value Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of your product or service, and win business in the process! Strategic B2B marketing and sales expert, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the "I³ Factors" of innovation, indispensability and inspiration (and some notable failures that didn't) Value Prop will change how you bring products and services to market. Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.
Value Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of your product or service, and win business in the process! Strategic B2B marketing and sales expert, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the "I³ Factors" of innovation, indispensability and inspiration (and some notable failures that didn't) Value Prop will change how you bring products and services to market. Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.
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About the Author
Jose Palomino is President of g2m Group, Inc. and works with companies to bring their ideas to market faster and more effectively. His leadership experience in the technology and service sectors includes entrepreneurial ventures as well as working with market leaders such as IBM, Accenture, Unisys and SAP.
"About the title" may belong to another edition of this title.
Bay State Book Company
North Smithfield, RI, U.S.A.
5-star seller
AbeBooks seller since January 23, 2023
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