Values and Corporate Responsibility : Csr and Sustainable Development

In this book we capture and explore different aspects of value in corporate social responsibility (CSR). This includes the historical development of value in CSR, how value is linked to a positive vision of the future, and how it is communicated by a range of private and public organisations to various audiences. The book contrasts corporate strategic value with co-operative value, and community value in the context of sustainable development. It explains how leaders’ values can drive responsible business practice and enhance social cohesion, solidarity and resilience in fractured and unequal communities. The book asks the reader to consider what value means in CSR for business and society, where it comes from and how it is enacted, alongside its broader purpose and value to the community. Finally, the book presents CSR as a global project by noting how values are cultural and how sustainability has become an urgent international priority.

Dr Francisca Farache is a Principal Lecturer in Marketing and Subject Group Leader for Marketing, Events and Tourism at Brighton Business School. Her research interests include CSR and business ethics. She has published in the Journal of Business Ethics, Journal of Business Research, Journal of Consumer Market and Latin American Business Review.

Dr Georgiana Grigore is an Associate Professor in Marketing at University of Leicester, School of Business, UK. She is also chair of an annual international conference in ‘Social Responsibility, Ethics and Sustainable Business’. Her major area of research is in marketing and corporate responsibility concepts and practices, including changes that result from digital media.

Dr Alin Stancu is Professor of Corporate Social Responsibility and Public Relations, Department of Marketing at the Bucharest University of Economic Studies. His main research areas include customer care, consumer experience, corporate responsibility and public relations. He is the co-founder of the International Conference on Social Responsibility, Ethics and Sustainable Business (www.csrconferences.org).

Dr David McQueen is a researcher, author and lecturer in the Faculty of Media and Communication at Bournemouth University, UK. His research interests include broad questions of media, power and politics; critical perspectives on PR and the media; lobbying; CSR, energy issues and ‘greenwashing’.