Values-Driven Business : How to Change the World, Make Money, and Have Fun

Read This Book...if you own or run a business or if you're thinking of starting one....if you think there has to be more to doing business than just making money....if you feel ''there's got to be a way'' to run a successful business without driving yourself and your employees to early graves....if you want to know how to build a business that will reflect your personal values, not force you to hide them....if you're studying business and you want to know what business can do at its best....if you've been hearing about ''corporate social responsibility'' or ''the triple bottom line'' and you wonder what all the fuss is about - or if you think those ideas apply only to major corporations....if you've read books or articles about corporate social responsibility and discovered they don't help you meet the real-world challenges you confront in a small or medium-sized business....if you've been thinking of investing in ways to treat your customers or your employees better or to reduce the damage you're doing to the environment but you think your company's just not big enough to afford it - or if you think your profits will go down if you do....or if you want to understand one of the most powerful new ideas that's affecting business all over the world today.

Mal Warwick has been active in promoting social and environmental responsibility in the business community nationwide for more than a decade. He was a cofounder of Business for Social Responsibility and served on its board during its inaugural year.
155In 2001, after more than a decade as an active member, he was elected to the board of Social Venture Network and served as chair (2002–2006). He also served on the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, in 2002–2003.
As a consultant, author, and public speaker, Mal has been involved in the not-for-profit sector for more than forty years. He is the founder and chairman of Mal Warwick & Associates, a fund-raising and marketing agency that has served nonprofit organizations since 1979, and founded or cofounded three other companies that provide fund-raising services to nonprofit organizations throughout the country. He has written, coauthored, or edited seventeen previous books, including the standard fund-raising texts, Revolution in the Mailbox and How to Write Successful Fundraising Letters. Mal is a popular speaker and workshop leader at gatherings of fundraisers throughout the world. He has taught fund-raising on six continents to non- profit leaders from more than 100 countries.