Synopsis
Sales and distribution are the lifeblood of any business. But how can a values-driven, socially responsible business compete with those for whom the bottom line is the only measure of success? The answer: get creative!
In this practical and inspiring guide, Nadine Thompson and Angela Soper draw on real-world examples--from Tom's of Maine, Seventh Generation, Honest Tea, and many other innovative companies--to detail concrete steps for designing sales and distribution strategies that fit the needs, interests, and habits of your target customers. They show how to turn your stakeholders into enthusiastic partners by ensuring that all of your relationships--with your salespeople as well as other employees, your customers, and your suppliers--are beneficial and fulfilling on more than just an economic level.
About the Author
Nadine A. Thompson is not only the president, CEO, and co-founder of Warm Spirit, she is the visionary and leader of a community of over 20,000 women and men who are empowered entrepreneurs and change agents. In 1997, Nadine founded Warm Spirit with friend and entrepreneur Daniel Wolf. She was excited about the possibilities of creating a business venture that would enlighten and empower women. Warm Spirit provides access to entrepreneurial opportunities and high-quality natural products and creates wealth for the consultants and their communities. Its unique marketing plan returns approximately fifty cents from each dollar in sales back into the pockets of the consultants and therefore recycles wealth and profits directly back into these communities. In 2006, the company was named the Emerging Company of the Year by Black Enterprise magazine.
Angela E. Soper is a freelance writer, media consultant, and documentary filmmaker based in Salt Lake City, Utah. For nine years (1996–2005) she worked as the creative director/screen- writer in the Visual Productions Department of Nu Skin Enterprises, a billion dollar, worldwide network-marketing company located in Provo, Utah. While she was at Nu Skin, Angela’s work as a corporate video screenwriter won numerous awards in the industrial film category. She also cowrote the company’s twentieth anniversary hardcover book, Journey, which was recognized in Print magazine’s 2005 Regional Design Annual and in Graphic Design USA (June 2005). She has written for Pax Tele- vision, the Washington Post, People magazine, and the Salt Lake Tribune, as well as for regional publications in Indiana, Virginia, and Utah.
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