A group of distinguished anthropologists and economists discuss the value attached to material objects by different cultures. The authors consider the sacred nature of objects that are exchanged between individuals, the value and power of markets, money, and credit, and the ways in which contemporary people bestow symbolic value on objects or individuals. With its emphasis on the interplay of cultural and economic values, this volume will be a great resource for economists and economic anthropologists.

About the Author

Brian Moeran is Professor and Director of the Creative Encounters Research Programme, Copenhagen Business School. He is author of several books including Ethnography at Work (2006) and Advertising Cultures (edited with Timothy DeWaal Malefyt, 2003).

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