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Bibliographic Details

Title: Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (Quality in Action)
Publisher: McGraw-Hill Publishing Co. 01/01/1995
Publication Date: 1995
Language: English
ISBN 10: 0077079507
ISBN 13: 9780077079505
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.

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WRAP Ltd
Unit 4,, 119 Loverock Road, Reading, RG30 1DZ, United Kingdom

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