Valuing Your Customers: From Quality Information To Quality Relationships Through Database Marketing (Quality in Action Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

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Bibliographic Details

Title: Valuing Your Customers: From Quality Information To Quality Relationships Through Database Marketing (Quality in Action Series)
Publisher: -
Publication Date: 1995
Language: English
ISBN 10: 0077079507
ISBN 13: 9780077079505
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.

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