Valuing Your Customers: From Quality Information To Quality Relationships Through Database Marketing (Quality in Action Series)

Jenkinson, Angus

ISBN 10: 0077079507 ISBN 13: 9780077079505
Published by McGraw-Hill Education / Europe, Middle East & Africa, 1995
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Synopsis:

This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.

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Bibliographic Details

Title: Valuing Your Customers: From Quality ...
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
Publication Date: 1995
Binding: Hardcover
Condition: Good

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Jenkinson, Angus
Published by McGraw-Hill Book Co Ltd, 1995
ISBN 10: 0077079507 ISBN 13: 9780077079505
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Jenkinson, Angus
ISBN 10: 0077079507 ISBN 13: 9780077079505
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ISBN 10: 0077079507 ISBN 13: 9780077079505
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Hardcover. Condition: Very Good. Valuing Your Customers: From Quality Information To Quality Relationships Through Database Marketing (Quality in Action Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780077079505

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Jenkinson Angus
Published by The McGraw-Hill Company, 1995
ISBN 10: 0077079507 ISBN 13: 9780077079505
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Published by McGraw-Hill Book Co Ltd, 1995
ISBN 10: 0077079507 ISBN 13: 9780077079505
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Angus Jenkinson
Published by The McGraw-Hill Company, 1995
ISBN 10: 0077079507 ISBN 13: 9780077079505
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ISBN 10: 0077079507 ISBN 13: 9780077079505
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780077079505

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