Valuing Your Customers: From Quality Information To Quality Relationships Through Database Marketing (Quality in Action Series)

Jenkinson, Angus

ISBN 10: 0077079507 / ISBN 13: 9780077079505

Published by McGraw-Hill Education / Europe, Middle East & Africa, 1995

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Seller Inventory # rev8099148121

Bibliographic Details

• Title: Valuing Your Customers: From Quality Information To Quality Relationships Through Database Marketing (Quality in Action Series)
• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication Date: 1995
• Language: English
• ISBN 10: 0077079507
• ISBN 13: 9780077079505
• Binding: Hardcover
• Condition: Good
• Weight: 580 grams

About this title

Synopsis

This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.