Vehicle Purchasing Behaviors and Attitudes of Consumers: A study and Analysis of Vehicle Purchasing Behaviors Among Female Consumers

The economic status of modern women has been greatly influenced by the rapidly changing environment they live in are exposed to, their educational background and the commercial opportunities that are available to them. The combination of more employment opportunities for women had a large impact on the consumption habits of women. The main purposes of the study were to find out the various preferences of women in buying a four-wheeler. The consumer expectations about the features of vehicles and the attributes which influence their choice of purchasing a suitable vehicle was studied.