La venta como profesi�n se ve cada vez m�s sometida a presiones desde diversos �ngulos: por una parte, est� el modelo tradicional que los autores denominan "el Viejo Bazar", en el que la venta se considera una manipulaci�n, el vendedor no es muy apreciado y el comprador tiende a refugiarse en una actitud de cautela y desconfianza, como refleja el lema "Cuidado, comprador". Por otra parte, cada vez cobra mayor importancia el "Bazar Electr�nico", donde la relaci�n entre cliente y producto depende m�s de la tecnolog�a, ya sea la televisi�n o las redes inform�ticas como Internet, que de la actividad de un vendedor; aqu� el lema es "Cuidado, vendedor".

Para sobrevivir en estas circunstancias, la venta ha empezado a evolucionar hacia un modelo distinto: el Nuevo Bazar. El Nuevo Bazar es una cultura de la venta dominada por la relaci�n, la integridad y la influencia -no la manipulaci�n- con miras a alcanzar un resultado beneficioso para ambas partes.

Utilizando los conceptos y las t�cnicas de la Programaci�n Neuroling��stica, este libro proporciona los m�todos para:

- Crear y mantener excelentes relaciones con los clientes.
- Aprender a descubrir qu� quieren en realidad y qu� valoran.
- Hablar en su propio lenguaje.
- Cuidar del propio bienestar.
- Ser un l�der adem�s de un director.
- Aprender habilidades para realizar poderosas presentaciones.

Tanto si es usted un vendedor o un director de ventas, o incluso un profesional que necesita habilidades de venta para comercializar sus productos o servicios, este libro le resultar� invaluable.

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