Venture Clienting provides a practical, step-by-step guide to how organizations can drive innovation and unlock value through venture clienting.
Venture clienting enables companies to tap into new technologies, business models and ideas and foster a culture of agility and growth. This book presents a set of frameworks, tools and methodologies designed to help readers master venture clienting in their organizations. It takes a deep dive into the fundamental building blocks of venture clienting, exploring everything the reader needs to systematically build and run a successful venture client unit. From strategy and organization to infrastructure, communication, process, enabling processes, governance and control, culture and stakeholder management, the book delves into the practicalities of each component.
Venture Clienting answers key questions such as: how can you build effective venture client units? What are the secrets to running a venture client unit that is lean, agile and cost-efficient? What are the key challenges in venture clienting and how can they be overcome? It is packed with practical insights, examples and cases such as the Microsoft and OpenAI Moonshot Partnership, BSH Startup Kitchen and AVL. Empower your business to innovate faster and more efficiently with this essential guide for companies and startups seeking to drive strategic growth through venture clienting.
Tobias Gutmann is Assistant Professor of Product Innovation at EBS Business School, where he is the Co-Director of the Institute for Technology, Innovation & Customer Centricity (TICC) and Head of the Siemens Product Innovation Lab. He has advised multiple multinational corporations in the areas of strategic innovation, technology management and corporate entrepreneurship. He has been a Visiting Professor at Copenhagen Business School and UC Berkeley. He is based in Munich, Germany.
Sebastian Greiss advises clients at 27pilots, a Deloitte business, in establishing and operating Venture Client units on a global scale, leveraging the venture client model and its potential in stimulating top and bottom-line growth. He founded StationX, the Venture Client Unit, at Siemens Mobility, bridging the gap between entrepreneurs and corporations to foster transformative partnerships. His career has spanned the formation of over 50 enduring partnerships between startups and corporate units. He is based in Munich, Germany.
Christian Hüttenhein is the founder of Corporate Startup Readiness, a consultancy advising companies on venture clienting and startup solutions. He has also founded and led Bosch
Industry Consulting, worked for Bosch Ventures, a global venture capital firm with $1bn assets under management, and served as the Venture Partner and Co-Founder of Open Bosch, the Venture Client Unit of the Bosch Group. He is also a serial entrepreneur and sold his third startup in 2022. He is based in Frankfurt, Germany.
