Venture design

Now Published by SAGE!

The Second Edition of Venture Design provides a step-by-step guide to help entrepreneurs navigate through the decision-making process and create a compelling business plan.

New to the Second Edition

• Examines the qualities of entrepreneurs with a new chapter aimed at leveraging those personality traits to become a successful entrepreneur

• Explores the history of venture ideas with a new chapter devoted to helping readers discover and develop their own venture ideas

"This is the most useful and exciting text in the area of entrepreneurship that I have read to date."

- David Audretsch
Ameritech Chair of Economic Development
University of Indiana

"This is by far the best offering that I have seen in this field. Moreover, it is a first-rate management textbook with a solid theoretical underpinning, clear and precise definitions of concepts, and interesting and relevant examples."

- Michael Leiblein
Ohio State University

Anne Marie Knott is Associtate Professor of Strategy at the Olin School of Business, Washington University. Previously, she was Assistant Professor of Management at Wharton where she taught Entrepreneurship from 1995-2004. Professor Knott received a B.S. in Math from University of Utah, an MBA from UCLA in marketing and operations management, and a PhD from UCLA in Management. Her general research interest is the interplay between firm strategies and economic growth. Her work is published in the Journal of Economic Behavior and Organization, Journal of Small Business Economics, Organization Science, Management Science and Strategic Management Journal.

Prior to her academic career, Professor Knott spent one year managing her father’s startup print shop, fifteen years at Hughes Aircraft Company doing R&D on missile guidance systems, and seven days on Family Feud. A clip from one of the episodes can be seen every thirty minutes on the Family Feud slot machine at the MGM Grand in Las Vegas.