Verb Conditioning: the Design of New Atmospheres, Effects and Experiences

Ferre, Albert & Irene Hwang & Tomoko Sakamoto & Jaime Salazar & Anna Tetas & Michael Kubo & Ramon Prat

ISBN 10: 849595186X / ISBN 13: 9788495951861

Published by Actar, 1899

About this Item

Architectural Boogazine; 1.02 x 9.76 x 7.09 Inches; 280 pages.

Seller Inventory # 205771

Bibliographic Details

• Title: Verb Conditioning: the Design of New Atmospheres, Effects and Experiences
• Publisher: Actar
• Publication Date: 1899
• Language: English
• ISBN 10: 849595186X
• ISBN 13: 9788495951861
• Binding: Flexible vinyl
• Condition: Fine
• Weight: 2.07 pounds
• Seller catalogs:
  • Architecture/Urban Studies

About this title

Synopsis

The fourth issue of Verb looks at two related processes: the conditioning of architectural environments and the conditioning of behaviors. On the one hand, studies of luminosity, sound, atmosphere and temperature expand the range of techniques available to the discipline, allowing the production of ever more extensive effects with increasingly minimal means. On the other, the rise of commerce, theming and the manufacturing of identity produce a different set of effects, directing users and their emotions for maximum financial success. What are the real potentials of conditioning? Do these new environments merely replicate the existing with increasing accuracy and sophistication, or can they generate qualitatively new atmospheres capable of stimulating not just new effects but also new forms of living? Featured works: The Venetian in Las Vegas, Spanish Pavilion in Aichi by FOA, New Milan Trade Fair by Fuksas, Arup SoundLab, Décosterd & Rahm, Arakawa + Gins, Enric Ruiz, Tomihiro Museum by Makoto Yokomizo, and texts by Norman Klein and AUDC.

About the Author

Michael Kubo is Teaching Associate in Architecture at Harvard University Graduate School of Design and the US Director of ACTAR. He graduated with an M.Arch from the Harvard Graduate School of Design, and with a B.A. in Architecture from the University of Massachusetts-Amherst. With ACTAR, he is the editor of Desert America: Territory of Paradox (2006), Verb Conditioning (2005), Seattle Public Library (2005), Verb Connection and Verb Matters (2004), Phylogenesis: FOA's Ark (2003), and The Yokohama Project (2002). He previously collaborated with Rem Koolhaas and OMA / AMO as Associate Editor for the Harvard Guide to Shopping (2001), Great Leap Forward (2001), and Mutations (2000).

Jaime Salazar has an advanced degree in Mechanical Engineering from Purdue University. He works in the Oil & Gas sector. "Legion of the Lost" is his first book.