Paperback. The authors, design practitioners and educators, bringing together in this book 15 years of knowledge, practice and research, have produced the first book about how, as a designer, to formulate a vision for new and appropriate products. They call this new approach Vision in Product Design (ViP). It strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy. Besides explaining what ViP is all about, the book offers a rich array of narratives like conversations, cases, literature and creative materials (both academic and popular) and illustrations like models and pictures. Through these different pathways the reader will better understand ViP and will be able to interact with the book, both in practice as in educational context in more various ways. The authors, design practitioners and educators, bringing together in this book 15 years of knowledge, practice and research, have produced the first book about how, as a designer, to formulate a vision for new and appropriate products. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

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Bibliographic Details

Title: ViP Vision in Design (Paperback)
Publisher: BIS Publishers B.V., Amsterdam
Publication Date: 2014
Language: English
ISBN 10: 9063693710
ISBN 13: 9789063693718
Binding: Paperback
Condition: new

About this title

Synopsis

Vision in Product Design strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy.

About the Author

Paul Hekkert is Professor of Form Theory and in the faculty of Industrial Design Engineering at TU Delft University in Holland. Matthijs van Dijk is CEO of KVD design consultancy and Professor of Applied Design at TU Delft.

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The Nile Group Pty Ltd
42 Apex Drive, Truganina, VIC, 3029, Australia

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