ViP Vision in Design

Paul Hekkert, Matthijs Dijk, van

ISBN 10: 9063693710 / ISBN 13: 9789063693718

Published by BIS Publishers B.V., NL, 2014

The authors, design practitioners and educators, bringing together in this book 15 years of knowledge, practice and research, have produced the first book about how, as a designer, to formulate a vision for new and appropriate products. They call this new approach Vision in Product Design (ViP). It strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy.Besides explaining what ViP is all about, the book offers a rich array of narratives like conversations, cases, literature and creative materials (both academic and popular) and illustrations like models and pictures. Through these different pathways the reader will better understand ViP and will be able to interact with the book, both in practice as in educational context in more various ways. Seller Inventory # LU-9789063693718

Synopsis:

Vision in Product Design strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy.

About the Author:

Paul Hekkert is Professor of Form Theory and in the faculty of Industrial Design Engineering at TU Delft University in Holland. Matthijs van Dijk is CEO of KVD design consultancy and Professor of Applied Design at TU Delft.

Bibliographic Details

Title: ViP Vision in Design
Publisher: BIS Publishers B.V., NL
Publication Date: 2014
Binding: Paperback
Condition: New