Victory Secrets of Attila the Hun

The author of Leadership Secrets of Attila the Hun employs Attila's concise maxims to show how to establish successful management within an organization and lead an entrepreneurial organization against a giant, entrenched competitor. 150,000 first printinng. $150,000 ad/promo. Tour.

A sequel to Roberts's Leadership Secrets of Attila the Hun (Warner, 1990. reprint), which was geared to individuals, this manual offers advice for organizational leaders. Like many "how to" books in management, it uses "how to win battles" as a metaphor for competing for markets and market share. "Chieftains who meet their own needs first--at the expense of the tribe--are worthless leaders," reads a typical entry. "Chieftains who hold on to power through a cunning mixture of deceit, brutality, and largesse are desperate despots. Huns do not follow them. Great warriors refuse to serve them." Even Attila the Hun knows there is nothing new under the sun--which is true of this work. The metaphor does make this fun reading, however, and since its predecessor sold 500,000 copies, Victory Secrets is recommended for all general business collections.
- Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.
Copyright 1992 Reed Business Information, Inc.