Viewpoints and Controversies in Sensory Science and Consumer Product Testing

Moskowitz, Howard R.; Moskowitz, Jacobs; Munoz, Alejandra M.; Gacula, Maximo C.

ISBN 10: 0917678575 / ISBN 13: 9780917678578

Published by Wiley-Blackwell, 2004

About this Item

Unread book in perfect condition.

Seller Inventory # 4020683

Bibliographic Details

• Title: Viewpoints and Controversies in Sensory Science and Consumer Product Testing
• Publisher: Wiley-Blackwell
• Publication Date: 2004
• Language: English
• ISBN 10: 0917678575
• ISBN 13: 9780917678578
• Binding: Hardcover
• Condition: As New

About this title

Synopsis

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

About the Author

Howard R. Moskowitz, Ph. D.,Moskowitz Jacobs, Inc., White Plaines, New York, Alejandra M. Muñoz, M.S., IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey, and Maximo C. Gacula, Jr., Ph.D., Department of Psychology, Arizona State University, Tempe, Arizona.