Title: Viewpoints and Controversies in Sensory Science and Consumer Product Testing
Publisher: *Wiley-Blackwell
Publication Date: 2004
Language: English
ISBN 10: 0917678575
ISBN 13: 9780917678578
Binding: Hardcover
Condition: As New

About this title

Synopsis

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

About the Author

Howard R. Moskowitz, Ph. D.,Moskowitz Jacobs, Inc., White Plaines, New York, Alejandra M. Mu�oz, M.S., IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey, and Maximo C. Gacula, Jr., Ph.D., Department of Psychology, Arizona State University, Tempe, Arizona.

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