Viewpoints and Controversies in Sensory Science and Consumer Product Testing
Language: English
Published by Blackwell Publishing, 2004
- Hardcover
- New
Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
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pp. ix + 477.
Seller Inventory # 26378347
- Title
- Viewpoints and Controversies in Sensory Science and Consumer Product Testing
- Author
- Maximo C. Gacula Alejandra M. Mu?oz Howard R. Moskowitz
- Publisher
- Blackwell Publishing
- Publication year
- 2004
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0917678575
- ISBN 13
- 9780917678578
The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.
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About the Author
Howard R. Moskowitz, Ph. D.,Moskowitz Jacobs, Inc., White Plaines, New York, Alejandra M. Muñoz, M.S., IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey, and Maximo C. Gacula, Jr., Ph.D., Department of Psychology, Arizona State University, Tempe, Arizona.
"About the title" may belong to another edition of this title.
Books Puddle
Woodside, NY, U.S.A.
4-star seller
AbeBooks seller since November 22, 2018
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