Viewpoints and Controversies in Sensory Science and Consumer Product Testing (Publications in Food Science and Nutrition)

Moskowitz, Howard R.; Mu241;oz, Alejandra M.; Gacula Jr., Maximo C.

ISBN 10: 0917678575 / ISBN 13: 9780917678578

Published by *Wiley-Blackwell, 2004

About this Item

Seller Inventory # I-9780917678578

Bibliographic Details

• Title: Viewpoints and Controversies in Sensory Science and Consumer Product Testing (Publications in Food Science and Nutrition)
• Publisher: *Wiley-Blackwell
• Publication Date: 2004
• Language: English
• ISBN 10: 0917678575
• ISBN 13: 9780917678578
• Binding: Hardcover
• Condition: New

About this title

Synopsis

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

About the Author

Howard R. Moskowitz, Ph. D.,Moskowitz Jacobs, Inc., White Plaines, New York, Alejandra M. Muņoz, M.S., IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey, and Maximo C. Gacula, Jr., Ph.D., Department of Psychology, Arizona State University, Tempe, Arizona.