Success can be deadly in business, leadership, and relationships.
When you’ve been consistently winning and achieving, overconfidence and faulty logic can blind you to potential dangers up ahead. Complacency costs money, causes slip ups, and creates critical mistakes that will put your company, your brand, and your people at risk.
Protect your hard-earned success by combatting complacency! Blending his 30 years of brand marketing for organizations such as Coca-Cola, Campbell Soup, and Nabisco with his experience as a sheriff’s deputy, Len Herstein shares law enforcement–inspired business strategies to help you see beyond the target and stay vigilant against threats like competition, predictability, bad habits, micromanagement, abuse of power, and industry change. Battle-tested in the most dangerous breeding ground of complacency, this is your guide to critical thinking and conscious decisions for better business performance—powered by real-life safeguards of success.
You’ll discover:
- Steps to avoid future crises through threat awareness / management, scenario planning, and strategic communication.
- Assessment guidelines to focus efforts on learning both from what went wrong and, more importantly, what went right, after every project, regardless of the outcome.
- The strategy of employing simple, sensory-based reminders to encourage positive behaviors at the workplace and at home.
- How better management accountability, transparency, and workforce autonomy can protect against harmful organizational complacency through a more engaged team.
- How to utilize the right metrics in the right way to accurately gauge performance and curb overconfidence.
The greater the success, the greater the risk of a complacent mindset. Anybody with something to protect should read Be Vigilant! now to get the new tools you need to fight complacency at work and at home.
Len Herstein has over 30 years of experience in business and brand marketing. Since starting the company in 2003, Len has led the planning on clients' custom events and brand consulting projects, while also serving as the strategic vision behind the annual Brand ManageCamp marketing conferences, an attendee-focused brand marketing conference named a "Must Attend" by Forbes.
Prior to founding ManageCamp, Len spent many years innovating, managing, and growing brands for major consumer packaged goods marketers, including Campbell Soup Company, Coca-Cola, and Nabisco. Prior to that, Len honed his consulting skills while working for Andersen Consulting (now Accenture).
Since 2015, Len has also served as a reserve deputy sheriff with the Douglas County Sheriff's Office in Colorado. In this volunteer position, he works up to 850 hours a year as a state-certified peace officer on the patrol team—for free. Inspired to make a positive contribution to the safety and well-being of the citizens of Douglas County, Len works to be part of the solution of creating better relationships between police and the community.
Blending law enforcement training and professional experience, he learned valuable business lessons while serving his community to transform both homes and careers. Through his applicable law enforcement-inspired strategies, he helps business leaders improve performance and safeguard success in all aspects of their lives through vigilance.
A fan of the Leicester City Foxes of the English Premier League, The Denver Broncos, and poker, Len lives in Colorado with his wife, two daughters, and their Australian shepherd. Learn more at lenherstein.com.
