Viral Leadership: Seize the Power of Now to Create Lasting Transformation in Business

“By activating each of the Four Quadrants of Viral Leadership identified in this book, you can step brilliantly into a new future. You will gain creative tools and find ways to innovate, build teams, organize around an idea or event, resulting in buy-in at every level for the vision – the key to creating lasting, long-term success.” — Randy Dobbs, Former CEO and President, GE Capital - Information Technology Solutions (from the foreword to this book)
Viral Leadership – the ability to translate the power of now into something that creates lasting transformation in business.
The authors of this book share personal experiences and insights that have propelled them to long-term success, and share enlightening stories from the world of business to inspire you to take the lead in any situation. The ideas in this book are actionable, and the stories are peppered with insights for action that can bring leadership to every level of an organization.
Viral Leadership is lasting and creates a legacy of related ideas, projects, and solutions. These innovative ideas are sustainable and can even transform far beyond their original purpose. In this book, you will master the actionable strategies in the Four Quadrants of Viral Leadership and harness the power of now to create lasting change.
There are two distinct themes you are going to notice throughout this book. First, that business is perhaps one of the most magnificent creations of all time. And second, that effective leadership is viral in nature. Viral Leadership ignites others, it creates innovation, and it continues to build upon itself. It creates a culture of engagement, not just among the executive, but at every level. This book has been endorsed by some of the top CEO’s of our time, and the ideas in this book have been used by companies across America.
Viral Leadership is your pathway to seizing the moment, and potentially impacting billions of people with something that changes every aspect of life. Viral Leadership is important because it produces true freedom. It frees a leader from being the sole source of power and from being reliant on their own, limited resources.
The biggest takeaway is the value of connection. It's one thing to lead, it's another thing for your leadership go viral! You will discover how to inspire others to share your message as you read this book.
Are you ready to seize this moment? To go to the next level? Are you ready to lead others, innovate ideas, and make your mark in either a new business or well-established business? Then this is the guidebook for you and your leadership team.

Dr. Richard K. Nongard is the numerous books on psychology and leadership. He is a leadership keynote speaker and trainer who helps businesses engage culture, build community and discover affirmative identity. He has real-world executive and entrepreneurial experience in both the education and healthcare sectors. As a licensed psychotherapist, he has applied his problems solving and communication skills to business psychology and is an expert in sales psychology, motivational psychology, and peak performance coaching.