Virtual Travel : Embrace or Expire

Virtual Travel: Embrace or Expire provides a compelling view of a future where people will be able to travel to any location without physically going. The virtual travel experience of the future will be so realistic that it will be indistinguishable from traditional physical travel. All of the downsides to physical travel will be a thing of the past. But, when this happens, what are the effects on us all as individuals, and on the industries and businesses that are directly or indirectly involved with physical travel.

Advance Praise for Virtual Travel: Embrace or Expire

"A provocative look at how technology can change how we look at travel over the long term. Virtual Travel is must reading for our industry and for travelers in general."
-Bill Marriott, Chairman and CEO, Marriott International, Inc.

"The ability to travel virtually will have a profound and lasting impact on the travel industry, and indeed on many seemingly unrelated areas of business and our daily lives. Virtual Travel gives us all a glimpse into a radically different future and the implications for us all."
-Don Tapscott, Chairman, nGenera Insight, and author of 14 widely read books, most
recently with Anthony D. Williams, MacroWikinomics: Rebooting Business and the World.

"Whether you agree with Shuler's projections for virtual travel or not, even if only partially right, the implications for the hospitality and travel industry are profound. He opens our minds to a possible future that is equally exciting and daunting."
-Doug Rice, Executive Vice President and CEO, Hotel Technology Next Generation