The Visibility Factor

For decades, people have believed that working hard will be enough to get promoted. While generally true at the entry levels of an organization where performance is an important measure of success, once a more senior level of responsibility is reached, working hard is no longer enough. To continue the journey and move up the ladder, leaders need to create personal visibility for themselves and their teams.

This was the situation that Susan M. Barber found herself in about ten years ago. She was known as someone who would do what it takes to get the job done. While successful, she eventually reached a point in her career where that was no longer adequate. A pivotal feedback conversation with a mentor was the catalyst that changed everything. She had to shift the long-held belief that working hard was sufficient to have career success and find a new way. Creating visibility wasn’t something that was taught in any of the management classes she had taken as a new leader. She was on a path of discovery to learn what visibility meant in general, but more specifically how she could create it in an authentic way for herself.

Barber created a process that helped her build visibility for herself and her team. As an executive coach now, when her clients are unable to see how they are hiding from their visibility, she uses that same process to help them unlock their potential and achieve success. She has broken down this process down into easy to follow steps and walks through client case studies to show you how easy it easy to create your own action plan.

Working hard only takes you so far. The truth is you need the kind of visibility that allows people to see your value, capabilities and is authentic to who you are. The Visibility Factor is your guide to shape the visibility that you want for yourself and your career.

Susan M. Barber is a leading visibility coach who helps quiet, high-achieving corporate leaders step into the spotlight and become visible, valued, and influential. With over twenty-five years of leadership experience at Kraft Heinz, Susan understands the challenges of corporate life. She's also the author of Your Journey to Visibility Workbook and the host of The Visibility Factor podcast. Through her coaching and work, Susan empowers professionals to embrace their unique strengths, grow their influence, and take their careers to the next level.