Visible!: Attracting Customers in a Distracted World Pott, Oliver; Bargfrede, Jan and Fietzke, Britta

Pott, Oliver; Bargfrede, Jan

ISBN 10: 3593517116 / ISBN 13: 9783593517117

Published by Campus Verlag, 2023

About this Item

Ungelesenes Mängelexemplar mit kleineren Beschädigungen durch Lagerung und Transport; inhaltlich unversehrt! Mit Mängelstempel auf unterem Buchschnitt gekennzeichnet.

Seller Inventory # TS-1FTH-JP7S

Bibliographic Details

• Title: Visible!: Attracting Customers in a Distracted World Pott, Oliver; Bargfrede, Jan and Fietzke, Britta
• Publisher: Campus Verlag
• Publication Date: 2023
• Language: English
• ISBN 10: 3593517116
• ISBN 13: 9783593517117
• Binding: Paperback May 17, 2023
• Condition: gebraucht; wie neu

About this title

Synopsis

A strategy guide for finding customers for your business in a distracted digital world.

The internet has fundamentally changed how businesses reach their customers. Whereas historically it took a major, expensive marketing campaign to get the attention of potential customers, now digital visibility offers similar results on a much more modest budget. Visible! illustrates how by deploying the concept of “smart visibility” to show businesses and entrepreneurs how to more easily find their audience and build a brand.
 

About the Author

Oliver Pott is a professor of entrepreneurship who has founded several digital companies and teaches in Paderborn. Jan Bargfrede has been working as chief strategist for digitalisation with Oliver Pott for many years.