Prof. Piyush Kumar Sinha has about 45 years of Advisory, Research and Training as well as Managerial experience in entrepreneurship, marketing, sales, retailing, service, and business strategy through his association with more than 100 product as well as service companies. Prof. Sinha holds a Ph.D. in Management. He was a Professor in Retailing and Chairperson, Centre for Retailing as well as Chairperson, Department of Marketing at IIM Ahmedabad. Earlier, he has taught at IIM Bangalore, XIM Bhubaneswar and has been the Dean at MICA. He was on a Government of India deputation for two years to Rwanda to set up an EDC through Entrepreneurship Development Institute of India, Ahmedabad, where he is a Senior Visiting Professor.

Rupam Singh Gupta is a former journalist who has worked with leading national English dailies for more than two decades. She is now a practicing communication specialist, and lives in Ahmedabad with her husband and children.

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