How to Visit an Art Museum: The Expanded Edition

How to Visit an Art Museum shows you the sense and nonsense of museum etiquette. The original edition became a bestseller, inspiring thousands of readers worldwide to pursue a truly rewarding museum visit. This expanded edition offers newly added tips that let you tackle current challenges such as the male gaze, fossil museum sponsors, the lack of diversity on gallery walls and the cancellation of Picasso and other controversial artists. Now more than ever, the art museum is a place to question what you see. What do you do when the label simply reads "Untitled, 1973"? How do you react to exhibitions dominated by white male artists? With a little courage and creativity you can make your museum visit truly worthwhile and truthful. Ultimately, the art museum is what you make it.

Author Johan Idema is a passionate promoter of innovation in the art world. He works as a consultant, writer, and cultural entrepreneur. He specialises in creative concept development, business planning and innovation management.