Language:Chinese.Paperback. Pub Date: 2020-12-01 Pages: 212 Publisher: China Construction Industry Press 21st Century Visual Communication Design has different design. How to face increasingly complicated contemporary design. single or individual design principles are no longer applicable. This book starts from the context of daily life experience. discusses the design and technology design and technology in visual communication design .

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Bibliographic Details

Title: Visual Communication Design - Design Concept in Daily Experience Introduction Design Thinking and Visual Culture Translation(Chinese Edition)
ISBN 10: 7112254272
ISBN 13: 9787112254279
Binding: paperback
Condition: New

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Synopsis

设计原则从何而来？它们是被专业人士建立的抽象“规则”，还是根源于人类的体验？如果我们在日常生活中遇到这些视觉现象，设计师如何利用它们来吸引我们的注意力、引导我们的行为，并在我们每天面对的成千上万的信息中创造引人注目和难忘的视觉传达？当今的视觉传达设计的工作重点，从简单的设计对象转向了设计体验，形成了一种认知和文化影响解读的形式。作为回应，梅雷迪思�戴维斯与杰奠尔�亨特从受众和用户角度为设计基础提供了新的观点。全书将我们与传达的互动分解为一系列有意义的片段，每一片段都有塑造解读体验的视觉概念。解释性插图和专业设计案例支持了视觉概念的定义与语境讨论，案例作品涵盖世界各地的印刷、数字媒体、交互、屏幕和环境应用。这本书阐明了支撑专业设计决策的基础概念，并在一个复杂的视觉世界中塑造了我们的体验。

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