Visual Communication: Integrating Media, Art, and Science

Williams, Rick and Julianne Newton

ISBN 10: 080585066X / ISBN 13: 9780805850666

Published by Lawrence Erlbaum Associates, 2007

About this Item

Softcover, 448 + pages; as new condition, clean and crisp; no internal marks. Foreign shipping may be extra.

Seller Inventory # ViWiLa65

Bibliographic Details

• Title: Visual Communication: Integrating Media, Art, and Science
• Publisher: Lawrence Erlbaum Associates
• Publication Date: 2007
• Language: English
• ISBN 10: 080585066X
• ISBN 13: 9780805850666
• Binding: Soft cover
• Seller catalogs:
  • Art History

About this title

Synopsis

A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live.

Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images.

This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.

About the Author

Rick Williams is Chair of the Division of the Arts at Lane Community College in Eugene, OR. Julianne Newton is Associate Professor of Visual Communication in the School of Journalism and Communication at the University of Oregon.