Visual Communication: From Theory to Practice

Jonathan Baldwin

ISBN 10: 2940373094 / ISBN 13: 9782940373093

Published by Bloomsbury Publishing PLC, 2006

About this Item

The title incorporates contextual essays that explore how cultural theory can be applied to the real-world practice of graphic design, and are discussed by designers such as Neville Brody, Michael Bierut and Joan Farrer. This title helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist. All arts graduates study cultural theory as a part of their degree courses. This title is a companion guide to this theory; it has been edited to fit broadly into the diverse curricula of art schools and colleges around the world and is tailored for course adoptions.

Seller Inventory # CIN2940373094G

Bibliographic Details

• Title: Visual Communication: From Theory to Practice
• Publisher: Bloomsbury Publishing PLC
• Publication Date: 2006
• Language: English
• ISBN 10: 2940373094
• ISBN 13: 9782940373093
• Binding: Paperback
• Condition: Good

About this title

Synopsis

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer.

Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

About the Author

Jonathan Baldwin is the Associate Head of School of Art and Design, University of South Wales, Cardiff. He teaches and writes on issues related to popular culture, the media, graphic design and higher education and has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education. Lucienne Roberts established the design studio sans+baum after a brief period at The Women's Press, hoping to ally a commitment to accessible and engaging design with a socially aware agenda. Roberts' new studio LucienneRoberts+ started at the end of 2006. Roberts was a signatory of the First Things First manifesto, has taught at Yale and the London College of Communication and was a D&AD judge in 2008. She is a regular contributor to Eye magazine and Grafik.