Title: Visual Communication Theory and Research: A Mass Communication Perspective
Publisher: Palgrave Macmillan
Publication Date: 2014
Language: English
ISBN 10: 1137362146
ISBN 13: 9781137362148
Binding: Hardcover
Condition: As New
Weight: 13 ounces

About this title

Synopsis

In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

About the Author

Author Shahira Fahmy: Shahira Fahmy is Associate Professor in the School of Journalism at the University of Arizona, USA. Author Mary Angela Bock: Mary Angela Bock is Assistant Professor at the University of Texas, Austin, USA. Author Wayne Wanta: Wayne Wanta is Professor and Chair of the Department of Journalism at the University of Florida, USA.

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