The Visual Communications Book: Using Words, Drawings and Whiteboards to Sell Big Ideas

"A picture paints a thousand words," or so the saying goes. We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of visual images, icons, colors, graphics and illustrations, we have learned to convey even the most abstract of concepts by using the simplest of building blocks: words, images and shapes. This highly practical and accessible book will help anyone understand the power of visual communications quickly and how you can use it as an attention-grabbing presentation medium. In doing so, you will learn how to show, tell, and sell your story, products, services and ideas more effectively.

LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

Mark Edwards is the founder of Whiteboard Strategies, a consultancy that specializes in visual communications that works with world-leading companies (including Symantec, Vodafone, Toshiba).