Visual Creativity

Mario Pricken

ISBN 10: 0500511667 / ISBN 13: 9780500511664

Published by Thames & Hudson, 2004

About this Item

thames & hudson edition. 232 pages. 11.75x10.00x1.00 inches. In Stock.

Seller Inventory # zk0500511667

Bibliographic Details

• Title: Visual Creativity
• Publisher: Thames & Hudson
• Publication Date: 2004
• Language: English
• ISBN 10: 0500511667
• ISBN 13: 9780500511664
• Binding: Hardcover
• Condition: Brand New
• Weight: 1.66 kilograms

About this title

Synopsis

Inspirational ideas for advertising, animation, and digital design from a leading creative director.

Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media, and design professionals. Now Visual Creativity goes one step further.

This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. Creatives from the fields of advertising, film, photography, computer animation, and game development will find a wealth of exercises and methods to help them hone their creative capabilities, produce inspirational campaigns, and move in new directions. Interviews with leading names in the industry such as Ben Snow, Daniel Kleinman, and Volker Engel give an insider's perspective on the sources and strategies of visual creativity, while their methods are vividly illustrated with hundreds of full-color images.

Over 750 color illustrations

About the Author

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.