The Visual MBA

Jason Barron

ISBN 10: 0241386683 / ISBN 13: 9780241386682

Published by Penguin Books Ltd, GB, 2019

About this Item

THE INTERNATIONAL BESTSELLER HALF A MILLION COPIES SOLDLEARN THE ESSENTIALS OF A TWO-YEAR MBA IN JUST A FEW HOURS - WITH THIS SMART, ILLUSTRATED GUIDEDo you want the knowledge of an MBA without the lectures, exams, or hefty tuition fees? The Visual MBA distils two years of business school into one engaging, easy-to-read book. In clear visuals and concise explanations, it breaks down the key ideas every business leader needs to know, including:Marketing and BrandingLeadership and ManagementAccounting and FinanceStrategy and InnovationOrganisational BehaviourAnd much moreWhether you're starting your career, running your own business, or refreshing your management skills, The Visual MBA gives you the practical tools and frameworks to think and act like an leader. Skip the jargon, save the time, and master the fundamentals of business in one indispensable guide.'For the self-learner, the curious reader, or even the MBA graduate looking for a condensed reminder of their coursework, this book is an engaging and valuable tool' The Indian Book Club.

Seller Inventory # LU-9780241386682

Bibliographic Details

• Title: The Visual MBA
• Publisher: Penguin Books Ltd, GB
• Publication Date: 2019
• Language: English
• ISBN 10: 0241386683
• ISBN 13: 9780241386682
• Binding: Paperback
• Condition: New
• Weight: 471 grams

About this title

Synopsis

Learn an entire MBA course without spending thousands and waving goodbye to two years of your life

If you want to succeed in business then an MBA programme is the best way to build expertise, knowledge and experience. But an MBA programme at any top school is an enormous investment in time, effort and money. In The Visual MBA, Jason Barron offers a radical solution, explaining all key business school concepts through illustrations.

When Barron started his MBA course, he decided to draw all his notes so that other people could benefit from them. And it's a good thing he did, because research shows that more than 65% of us are visual learners and that our brains process illustrations 60,000 times faster than text.

From Marketing, Ethics and Accounting to Organisational Behaviour, Finance, Operations and Strategy, The Visual MBA distils the most important principles of an MBA into an accessible, informative and easily-digestible guide.

Jason Barron is a product manager and illustrator who helps people realise their creative ideas through visual learning. He spent 516 hours in class and countless hours studying at home completing his MBA. Along the way, rather than taking notes that he would never read again, Jason created sketchnotes for each class and has turned them into an interesting and engaging resource so that you don't have to sit through another class again!