A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.

About the Author

Martin M. Pegler has worked as a design, manufacturer, store planner and consultant for over 40 years. He is the author of the Fairchild Dictionary of Interior Design.

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