Visual Merchandising and Display

Pegler, Martin M.; Kong, Anne

ISBN 10: 1501315366 / ISBN 13: 9781501315367

Published by Fairchild Books, 2018

About this Item

pp. 402.

Seller Inventory # 18375634149

Bibliographic Details

• Title: Visual Merchandising and Display
• Publisher: Fairchild Books
• Publication Date: 2018
• Language: English
• ISBN 10: 1501315366
• ISBN 13: 9781501315367
• Condition: New

About this title

Synopsis

This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy.

- Contains six new case studies and extensively revised and updated images
- Updated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practices
- Expanded sections on store planning including more information about CAD programs, floor plans and planograms
- New sections on Tools for Getting a Job including creating your own website and using platforms like Behance to showcase your portfolio
- Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising

Visual Merchandising and Display STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
-Watch videos that bring chapter concepts to life

This bundle includes Visual Merchandising and Display, 7th Edition and Visual Merchandising and Display STUDIO Access Card.

About the Author

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.