Visual Merchandising for Fashion
Bailey, Sarah; Baker, Jonathan
Language: English
Published by Fairchild Books, 2014
- Softcover
- Used
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
AbeBooks seller since May 25, 2012
Condition: Used - Very good
US$ 7.40
Quantity: 1 available
Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G2940496129I4N00
- Title
- Visual Merchandising for Fashion
- Author
- Bailey, Sarah; Baker, Jonathan
- Publisher
- Fairchild Books
- Publication year
- 2014
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 2940496129
- ISBN 13
- 9782940496129
- Item weight
- 1.1 pounds
- Series
- Book 1 of 5: Basics Fashion Management
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.
This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.
When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.
"Synopsis" may belong to another edition of this title.
About the Author
Sarah Bailey is Course Director for the BA Hons Fashion Retail Branding and Visual Merchandising degree course at the London College of Fashion, UK.
Jonathan Baker is the Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK.
"About the title" may belong to another edition of this title.
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