Visual Merchandising for Fashion (Basics)
Bailey, Sarah; Baker, Jonathan
Language: English
Published by Fairchild Books, 2014
- Softcover
- Used
Seller: Zoom Books Company, Lynden, WA, U.S.A.Zoom Books Company
AbeBooks seller since December 19, 2022
Condition: Used - Very good
US$ 4.42
Quantity: 1 available
Add to basketItem description from seller
Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Seller Inventory # ZBV.2940496129.VG
- Title
- Visual Merchandising for Fashion (Basics)
- Author
- Bailey, Sarah; Baker, Jonathan
- Publisher
- Fairchild Books
- Publication year
- 2014
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 2940496129
- ISBN 13
- 9782940496129
- Series
- Book 1 of 5: Basics Fashion Management
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.
This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.
When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.
"Synopsis" may belong to another edition of this title.
About the Author
Sarah Bailey is Course Director for the BA Hons Fashion Retail Branding and Visual Merchandising degree course at the London College of Fashion, UK.
Jonathan Baker is the Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK.
"About the title" may belong to another edition of this title.
Zoom Books Company
Lynden, WA, U.S.A.
AbeBooks seller since December 19, 2022
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 4.99 |
Payment methods
Store description
Zoom Books Company operates as an online book store striving to provide top tier customer service. We respond to all inquiries and resolve any complaints in a timely manner. Thank you for shopping with us!
Specialty
Fiction/Non-Fiction, variesSeller's business information
Acirassi Books Ltd.
918 16th Ave NW, #25
Calgary, AB Canada T2M 0K3