Visual Research: An Introduction to Research Methodologies in Graphic Design (Required Reading Range)

Various Authors, Noble, Ian, Bestley, Russell

ISBN 10: 2940373205 / ISBN 13: 9782940373208

Published by Fairchild Books, 2004

About this Item

Seller Inventory # Abebooks499530

Bibliographic Details

• Title: Visual Research: An Introduction to Research Methodologies in Graphic Design (Required Reading Range)
• Publisher: Fairchild Books
• Publication Date: 2004
• Language: English
• ISBN 10: 2940373205
• ISBN 13: 9782940373208
• Binding: Paperback
• Condition: New

About this title

Synopsis

Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

Book Description

Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects. The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving.

This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.