Visual Research: An Introduction to Research Methodologies in Graphic Design
Noble, Ian,Bestley, Russell
ISBN 10: 2940373205 ISBN 13: 9782940373208
Published by AVA Publishing, 2004
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Arundel Books, Seattle, WA, U.S.A.
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About this Item
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A good copy of the first edition, 2nd printing (numberline to 2). Has bump to spine. Seller Inventory # 646841
Synopsis:
Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
Book Description:
Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects. The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving.
This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Visual Research: An Introduction to Research...
Publisher: AVA Publishing
Publication Date: 2004
Binding: Trade Paperback
Condition: Good
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ISBN 10: 2940373205
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ISBN 10: 2940373205
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