Visual Research: An Introduction to Research Methodologies in Graphic Design

Noble, Ian

ISBN 10: 2940373205 / ISBN 13: 9782940373208

Published by AVA Publishing SA, 2004

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # rev5330982511

Bibliographic Details

• Title: Visual Research: An Introduction to Research Methodologies in Graphic Design
• Publisher: AVA Publishing SA
• Publication Date: 2004
• Language: English
• ISBN 10: 2940373205
• ISBN 13: 9782940373208
• Binding: paperback
• Condition: Very Good
• Weight: 1020 grams

About this title

Synopsis

Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

Book Description

Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects. The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving.

This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.