Visual Research: An Introduction to Research Methods in Graphic Design
Bestley, Russell; McNeil, Paul
Language: English
Published by Bloomsbury Visual Arts, 2022
- Softcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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- Title
- Visual Research: An Introduction to Research Methods in Graphic Design
- Author
- Bestley, Russell; McNeil, Paul
- Publisher
- Bloomsbury Visual Arts
- Publication year
- 2022
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1350160563
- ISBN 13
- 9781350160569
- Edition
- 4th Edition
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.
Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process.
With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.
"Synopsis" may belong to another edition of this title.
About the Author
Paul McNeil is a typographic designer, author and educator, and was formerly Course Director of MA Contemporary Typographic Media at the London College of Communication. In 2009 he co-founded MuirMcNeil with Hamish Muir, a design practice whose activities are focussed on exploring systematic methods in design for visual communication. Seven years in the making, The Visual History of Type, McNeil's definitive survey of type and typography from 1450–2015, was published in 2017.
"About the title" may belong to another edition of this title.
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