Visual Research: An Introduction to Research Methods in Graphic Design

Bestley, Russell; McNeil, Paul

ISBN 10: 1350160563 / ISBN 13: 9781350160569

Published by Bloomsbury Visual Arts, 2022

About this Item

Seller Inventory # 9781350160569

Bibliographic Details

• Title: Visual Research: An Introduction to Research Methods in Graphic Design
• Publisher: Bloomsbury Visual Arts
• Publication Date: 2022
• Language: English
• ISBN 10: 1350160563
• ISBN 13: 9781350160569
• Binding: Soft cover
• Edition: 4th Edition
• Condition: New

About this title

Synopsis

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.

Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process.

With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.

About the Authors

Russ Bestley is a writer and designer. He is currently Reader in Graphic Design & Subcultures at the London College of Communication. He is lead editor of the journal Punk & Post-Punk, series editor of the Global Punk book series, and a leading member of the international Punk Scholars Network. His research archive can be accessed at www.hitsvilleuk.com.

Paul McNeil is a typographic designer, author and educator, and was formerly Course Director of MA Contemporary Typographic Media at the London College of Communication. In 2009 he co-founded MuirMcNeil with Hamish Muir, a design practice whose activities are focussed on exploring systematic methods in design for visual communication. Seven years in the making, The Visual History of Type, McNeil's definitive survey of type and typography from 1450–2015, was published in 2017.