The ability to analyze and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research, as well as with the application of that research.

Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective.

Illustrated with real-life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market.

About the Author

Julia Gaimster is Head of eLearning at the London College of Fashion. She has extensive experience of teaching in fashion and textiles, including design, illustration, research skills and IT. Her current research interests are focused on students' textual and visual research skills. She has been involved with the development of a number of electronic and online teaching materials for students, including Seeing Drawing, Textiles Online Resource Guide and Sketchbook. She has also published papers on elearning and pedagogy.

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