Vrin (Hardcover)

Verner Soler

ISBN 10: 3039422014 / ISBN 13: 9783039422012

Published by Scheidegger und Spiess AG, Verlag, Zurich, 2024

About this Item

Hardcover. Explores the changing city of Vrin through photographs by Verner Soler. In 1990, Verner Soler, born in the village of Vrin in the Swiss Alps and educated as a primary school teacher, travelled to Los Angeles. His intended six-month stay turned into 30 years and counting. He studied photography and creative advertising in California, married and raised children, and became a Creative Director with Saatchi & Saatchi in Los Angeles, where he leads campaigns for major global brands such as Toyota. He still regularly returns to Vrin to visit his family, and always takes his camera with him wherever he goes. That way, Soler over the years has documented a place and a way of life that is gradually disappearing in this modern world. This beautifully illustrated book presents Soler's intimate exploration of an emigrant's emotions when confronted with the accelerated changes of his home and its people, which he experiences as if captured in a time lapse. His authentic, powerful images of an unvarnished reality exude a touchingly honest and uninhibited attitude. At the same time, they are full of meaning and longing. Combined with long narrative captions, they invite viewers to experience this place of power for themselves. Text in English, German and Romansh. AUTHOR: Verner Soler, born in Vrin in the Swiss Alps, is a Los Angeles-based photographer and art director. He has been working with Saatchi & Saatchi Los Angeles since 1999 and was appointed Creative Director in 2021. In addition to his work in advertising he also pursues independent artistic projects. SELLING POINTS: . An outstanding photographic exploration of an emigrant's emotions . Highlights the gradual changes of a Swiss alpine village and its inhabitants in the face of the modern world . Verner Soler's authentic, powerful images of an unvarnished reality exude a touchingly honest attitude . The combination of Soler's photographs and his narrative captions provide an intimate insight into a place of power 154 colour illustrations An outstanding photographic exploration of an emigrants emotions. Highlights the gradual changes of a Swiss alpine village and its inhabitants in the face of the modern world. Text in English, German and Romansh. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9783039422012

Bibliographic Details

• Title: Vrin (Hardcover)
• Publisher: Scheidegger und Spiess AG, Verlag, Zurich
• Publication Date: 2024
• Language: English
• ISBN 10: 3039422014
• ISBN 13: 9783039422012
• Binding: Hardcover
• Condition: new

About this title

Synopsis

Explores the changing city of Vrin through photographs by Verner Soler.

In 1990, Verner Soler, born in the village of Vrin in the Swiss Alps and educated as a primary school teacher, traveled to Los Angeles. His intended six-month stay turned into thirty years and counting. He studied photography and creative advertising in California, married and raised a child, and became a Creative Director with Saatchi & Saatchi in Los Angeles, where he leads campaigns for major global brands such as Toyota. His native mountain village of 250 inhabitants could not be more different from the metropolis of 3.8 million that has become his new home. Against the odds, Soler has tried for over more than three decades to maintain a connection to the place and the people he left behind.

Vrin—Home through an Emigrant’s Lens presents Soler's intimate exploration of an emigrant’s emotions when confronted with the accelerated changes in the village and its people, which he experiences as if captured in a time-lapse. His authentic, powerful images exude an uninhibited, candid reality. At the same time, they are full of meaning and longing. Combined with long narrative captions, they invite viewers to experience this place of power for themselves.
 

About the Author

Verner Soler, born in Vrin in the Swiss Alps, is a Los Angeles-based advertising creative and photographer. He works with Saatchi & Saatchi Los Angeles as a creative director.